By Susannah Gardner

ISBN-10: 047056556X

ISBN-13: 9780470565568

The running a blog bestseller, now totally up-to-date to mirror the most recent instruments and techniques

Blogging is without end evolving, and continues to be crucial for an individual who desires a particular internet presence. there are various innovations that encompass blogging-on every little thing from running a blog software program to internet hosting services-and this enjoyable and pleasant consultant will get you began so can commence logging in hours of running a blog!

Building at the good fortune of the 2 earlier bestselling versions, this most modern revision contains crucial running a blog fundamentals, the weather required of an excellent weblog, and the instruments you will need to start. you will find the way to confirm the best running a blog software program for you, even if you'll want to run your individual weblog or use a full-service website hosting web site, and the way to establish an account and write your first post.

  • Builds at the past bestselling variations and covers the newest ads instruments to draw an viewers, equipment for earning profits along with your web publication, and how one can degree your blog's success
  • Includes updates to the main running a blog software program utilities together with Google's Blogger, TypePad, and WordPress
  • Walks you thru the most recent search engine marketing concepts for expanding your blog's visibility
  • Reviews the most recent plug-ins and instruments that would let you expand your blog

If you are in a fog approximately find out how to weblog, then this easy-to-understand advisor is definitely the right publication for you

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Additional info for Blogging For Dummies, 3rd Edition

Sample text

Chapter 1: Discovering Blog Basics Figure 1-4: TechCrunch is your source for satisfying your gadget news appetite. General Motors, Google, and Sun Microsystems all have company blogs, giving readers a peek inside the corporate culture of what might otherwise be fairly faceless monoliths. com). ” Southwest tries to make sure that the blog represents a lot of voices inside the company, from managers to captains — even the president of the company. Like with personal blogs, the tone is light and conversational, making the company seem friendly and accessible.

The strikethrough style, however, has the advantage of letting you indicate the original error clearly. Making a correction while retaining the error is best (unless the error was libelous or is causing legal trouble). Try to avoid simply changing the text like the mistake never existed. Figure 2-3: On his blog, Darren Barefoot uses strikethrough text to cross out an error. 39 40 Part I: Getting Started with Blogs You can handle updates that you want to make to a blog post in two ways: ✓ Expand on your original post: If you change your mind about something, or simply need to expand on what you first said, you may want to do so in the original blog post, instead of starting a new post.

Just like you do with your content, keep the design focused on the readers to keep them coming back for more. The average blog has four very distinct areas in which to place and customize content: logos, headers, sidebars, and footers. In a blog, each of these areas has a specific purpose. As more blogs have come into existence, these areas have developed in specific ways that can help you organize your content. Here’s some detail about each of these customizable areas: ✓ Logos: Getting a visitor’s attention on the Internet is a science in itself, and clean, crisp logos can hold a visitor’s interest long enough to get him or her to read some of your blog.

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Blogging For Dummies, 3rd Edition by Susannah Gardner

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