By Eric Butow

ISBN-10: 078974256X

ISBN-13: 9780789742568

Use running a blog to Supercharge revenues, purchaser Loyalty, Innovation, and gains   “To connect to today’s purchaser, you must cease pushing your message out and begin pulling your consumers in. and there's no greater instrument for this than the weblog! running a blog to force enterprise is an important advisor for any enterprise wishing to exploit a web publication to draw a gentle move of inbound opportunities.” —Paul Dunay, worldwide handling Director of providers and Social advertising and marketing, Avaya Inc.   running a blog can assist deepen purchaser loyalty, succeed in new clients, achieve integral suggestions, and force extra revenues. This no-nonsense consultant exhibits tips to craft a enterprise web publication that does all that, and more—building what you are promoting and extending your earnings. most sensible e-marketers and company bloggers Eric Butow and Rebecca Bollwitt assist you outline transparent targets, generate the perfect content material with the perfect instruments, allure viewers, construct groups, and stay away from high priced error. They draw all alone huge adventure, in addition to the paintings of innovators from businesses reminiscent of Intel, Wal-Mart, Google, HP, and BusinessWeek. no matter what your function within the company, you’ll easy methods to:   • release a weblog that actually represents the easiest of your small business • Create a accomplished, long term running a blog method • employees your running a blog initiative • combine blogs with different offline and affiliate marketing courses • Use your web publication to force buyers and clients to the enterprise • Push up to date details to clients through RSS • construct a thriving on-line community—and study from what it tells you • deal with reviews (and come to a decision even if to have them) • make the most of podcasts, vlogs, microblogging, and different new innovations • achieve enterprise worth from sizzling new internet 3.0 applied sciences, together with widgets, mashups, own brokers, and the Semantic net  

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Your site must actively engage visitors by including interesting content, and you must update the site regularly with new information to keep people coming back (as shown by the case study later in this chapter). E-Mail Marketing Your online marketing efforts have to be part of a system that includes other related marketing efforts, and they require you to have some skin in the game. That is, you From the Library of Neil Preston Chapter 2 L e v e r a g i n g Yo u r B l o g w i t h M a r k e t i n g To o l s 25 need to budget both time and money to your online efforts, and those efforts go beyond setting up a Web site.

Usually the text describes the photo or video shown in the tumblelog. In the case of Nancy’s Lullaby Nursery, the addition of videos and photos has turned her blog into a tumblelog, and as her blog has become more popular with the addition of multimedia elements, she’s focused on that more than writing text. Microblogs A recent trend in blogging is called microblogging, where people don’t have to type much to communicate. Indeed, microblogging sites such as Twitter only let you post 140 characters in each blog post, so you must be brief.

2 to quickly update your status on social networking sites and blogs. fm. fm, type your updated status, and submit it. fm forwards your updated status to those sites and saves you quite a bit of time. fm Web site. • If you can’t afford to have someone create a Web site for you (and you don’t have the personnel to do this yourself), you can create a blog and have that act as your Web site. If you want to have your own URL, talk with your Internet service provider about having your Web site index page point directly to the blog home page.

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Blogging to Drive Business: Create and Maintain Valuable Customer Connections by Eric Butow


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