By Jeff Stibel

ISBN-10: 1137279397

ISBN-13: 9781137279392

What can the human mind and its dating to the net let us know approximately our society, our applied sciences, and our companies? much, because it seems. the net this present day is a digital copy of the mind, and the networks that leverage it develop and cave in in ways in which are simply predictable in the event you comprehend the mind and different organic networks. Navigating the area of recent applied sciences at the present time might be like strolling via a minefield except you recognize the trail. think what you'll do with a roadmap for the place issues are headed. during this interesting examine the way forward for company and know-how, neuroscientist and entrepreneur Jeff Stibel exhibits how the mind can act as a consultant to knowing the way forward for the net and the constellation of companies and applied sciences that run on it.

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Extra resources for Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain

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At the phase of equilibrium, networks continue to grow, but in terms of quality instead of quantity. When the size of a network slows, other things speed up—like communication, intelligence, and consciousness. At this point, the real magic begins. This last network phase is poorly understood, even by biologists. We are just beginning to learn about equilibriums in biological systems, let alone in technology. When Deborah Gordon first discovered these properties in ant colonies, she learned that the size of a colony remains stable, that it has no central leadership, and that it becomes intelligent at equilibrium.

Ideas are consumed just like lichen. Technology may not need food to survive, but it too has limits. Energy is an important consumption limit, and we are seeing the environmental effects of ignoring that. Usefulness is also a key limit: often times, the more something grows beyond a certain point, the more cumbersome it is to use. With networks, such as the internet, Facebook, and Twitter, the users themselves are often the problem. Too many people on one network create congestion not unlike that on a busy highway: eventually the entire network gridlocks.

The biological basis of TCP is millions of years old, and we have understood it in terms of the brain for at least 100 years. Yet when it came time to “invent” TCP for the internet, we did it from scratch, the hard way. We don’t need to wonder whether the internet, or any other network, would have developed quicker “had we known” because we do actually know. And it is not just the internet or even just technology that can benefit from an understanding of how networks function. All businesses, all consumers, all individuals can stay ahead of the turbulence and create an environment of success by understanding what lies ahead.

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Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain by Jeff Stibel


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