By Sara Wachter-Boettcher

ISBN-10: 193382087X

ISBN-13: 9781933820873

Care approximately content material? higher reproduction isn't really sufficient. As units and channels multiply--and as clients anticipate to simply relate, percentage, and shift information--we desire content material that may move extra locations, extra simply. This publication may help you cease growing mounted, single-purpose content material and begin making it extra future-ready, versatile, and reusable.

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Like any good brainstorming technique, the discovery of content types should begin broadly, not thinking about how many templates you’ll have to create, not worrying about the connections among the types, and not limiting by size or other properties. There will be plenty of opportunity to narrow down and “be realistic” later in the process. com . Breaking Content Down 35 A Tale of Two Content Models To understand why close evaluation of content is so critical for modeling, let’s take a look at a content type you’ve likely seen and perhaps even worked with: a recipe.

Transcripts: Transcripts to audio content provide users with a text version, which can be useful for accessibility, SEO, and other factors. While a transcript could live on its own, divorced from its A/V companion, it is often part of a larger multimedia content type. • Pull quotes: Typically larger, more graphic treatments of a quote pulled from within a story or a key message from within marketing content, pull quotes turn important or compelling information into a visual hook for readers. , to help your CMS connect information or enable your CMS authors to find content), but it may be used as external-facing content as well.

So how do you figure out the right one for your content? What level of detail do you need? To answer that question, we need to take a step back and determine what you’re trying to accomplish in the first place. Enter, Content Strategy Content modeling requires you to simultaneously understand your goals at the highest level and get intimate with your content’s most minute attributes, and there’s a pretty big chasm in between. Luckily, there’s an entire discipline dedicated to bridging that divide: content strategy.

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Content Everywhere: Strategy and Structure for Future-Ready Content by Sara Wachter-Boettcher


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