By Larry Chambers

ISBN-10: 0585394520

ISBN-13: 9780585394527

ISBN-10: 0793148863

ISBN-13: 9780793148868

Bring up your photograph and visibility via media publicity, thereby keeping apart your self from the contest. In essentially each undefined, those that develop into the main winning are famous as specialists of their respective fields. Larry Chambers, a prolific writer and credibility advertising and marketing professional, exhibits pros tips to raise their picture and visibility through media publicity, therefore isolating themselves from the contest. rather than conventional revenues calls and requests for referrals, Chambers emphasizes easy methods readers can use the media and different retailers to exhibit their services to the right audiences. the end result removes wasted time spent chilly calling clients. preferably, clients will touch readers with requests to do company.

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Sample text

They want your knowledge of industry innovations and trends. Why not become their resource? By providing data and research, you give reporters the valuable gifts of credibility and accuracy. Keep in mind that it’s a two-way street: the publication of your ideas, opinions, and activities acts as a powerful third-party endorsement to your benefit! Because credibility marketing occurs primarily through print, it’s time you learn how to communicate with the people who are going to facilitate your status as an expert.

You can find a million different ways to present your services to an individual prospect but usually only one or two effective ways. Try a couple of variations and start using your benefit statement in your conversations. If you’re writing newsletters, add your statement. If you are to be interviewed by your local newspaper, use the opportunity to tell readers who you are and what you do. Make notes on how you can put this advice to work in your daily encounters. For now, set this chapter aside; you’ll be coming back to use your benefit statement in later chapters.

Discover the most effective way(s) to communicate your message and be seen. Simply having your name or picture appear in a magazine or in your local newspaper is hardly more than an ego boost and of very little value. Your ideas need to be published and broadcast. The secret to my success has been to find trade magazines that would accept my work and publish it quickly. Become an active member of an association, and don’t fade into the woodwork. Sponsor awards, contests, or scholarships that give others recognition and help them grow in their professions.

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Credibility Marketing by Larry Chambers

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