By Anthony D'Andrea

ISBN-10: 0585478686

ISBN-13: 9780585478685

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Highlight your own employees with an Employee of the Month feature on your Facebook Page. Profile someone who’s making a difference at the company. You can include photos and video to make it even more entertaining and interesting to your audience. ✦ Sell your products and services directly inside Facebook. Include a button that links your fans to an electronic shopping cart to enable them to buy in the moment. You have many opportunities to promote and sell your products and services on Facebook.

Social media consulting: We often suggest that entrepreneurs and businesses that are new in the social media arena spend a little money educating themselves. Although we don’t suggest that you run out and hire someone to take over your social media activity, we do suggest that you consult a social media expert for a review of your social media strategy to gain feedback on and insight into your new plan. ✦ Facebook Ads: The third area you may want to consider budgeting for is Facebook Ads — which leads us right into the next section.

Not only can B2B companies incorporate the four key strategies mentioned in the preceding section, but B2B companies also have a unique advantage over B2C when it comes to Facebook marketing: Facebook’s platform is designed to support exactly what B2B companies need to be successful in attracting clients and securing sales. To better explain this idea, here are three factors that make B2B a perfect fit for Facebook marketing: ✦ B2B has a smaller potential customer base. This means that B2B companies don’t have to constantly focus on growing their numbers of followers to hundreds of thousands; instead, they can put the majority of their focus on nurturing the relationships they already have.

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Ebay, INC: The Online Auction Industry by Anthony D'Andrea


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