By Mehdi Khosrow-Pour, Mehdi Khosrowpour

ISBN-10: 1591407990

ISBN-13: 9781591407997

ISBN-10: 1591408008

ISBN-13: 9781591408000

The Encyclopedia of E-Commerce, E-Government, and cellular trade presents the main inclusive and up to date insurance of the e-technologies box. This two-volume encyclopedia contains caliber contributions highlighting present ideas, tendencies, demanding situations, purposes, and dot-com stories within the box of e-commerce, e-government, and cellular trade. With over two hundred contributions from greater than three hundred specialists and researchers around the globe, and huge reference sections which record greater than 4,400 extra learn works, this encyclopedia stands because the such a lot entire, research-based encyclopedia within the ever-evolving box of e-commerce, e-government, and cellular trade.

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Extra info for Encyclopedia of E-commerce, E-government and Mobile Commerce

Sample text

Two main concerns for e-commerce are personalization and enhancement of user experience. , 2003). Preferences may be explicitly declared by the user, or derived by the system through inspecting user interaction; if the system dynamically reacts to changes of visitor behavior, it is termed as adaptive. Personalization allows customers to focus on the items they are interested in, and enables electronic shops to make targeted suggestions and send promotions to customers (Lekakos & Giaglis, 2005).

2003). The last phase of the user profile update procedure is the mapping of the grades computed in the previous step to preferences towards item categories, or—more generally—item properties. To this end, the semantic information associated with the items (in the form of propertyvalue pairs) is extracted from the digital items representation repository. For each property-value pair retrieved, the grades of all items associated with it are summed up to form the score of the specific property-value pair.

926 Software Metrics and Measurements / Michalis Xenos .......................................................................................... 1029 Tailorable E-Government Information Systems / George Lepouras, Anya Sotiropoulou, Dimitrios Theotokis, and Costas Vassilakis ....................................................................................................................................... 1064 Trust in E-Government Services / István Mezgár ....................................................................................................

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Encyclopedia of E-commerce, E-government and Mobile Commerce by Mehdi Khosrow-Pour, Mehdi Khosrowpour


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