Day of the Veg
Day of the Veg is a fictional Mexican vegetarian restaurant with a Day of the Dead twist. All the components of the project reflect a Day of the Dead theme with fun rhyming of epitaphs, colorful cut paper, and decorative elements. The colors are indicative of the heat level with yellow being mild, orange being medium, and red being hot.
Art direction: Scott Laserow. Photography: Austen Hart.
Details of hot sauce bottles. Laser cut paper, and bright colors were inspired by Day of the Dead. The colors all indicate the heat level of the sauce, e.g. red being the hottest and yellow being mild.
Logo awarded 1st place by the Tyler GAID faculty.